Confidentiality
What information does Rackultra collect?
At Rackultra, we collect two types of information: personal information and non-personal information. The types of information we collect depend on the nature of your interaction with us.
Personal information
Personal information is information that can identify an individual or information about an identifiable individual. We may collect personal information such as:
- your contact information – e.g., name, postal address, telephone number, and email address;
- your personal preferences – e.g., product wish lists, language preferences, and marketing consent; and
- your transaction information – e.g., products purchased, method of payment, amount paid, and credit or debit card number.
Non-personal information
Non-personal information does not identify you as an individual. For example:
- we may collect certain non-personal data when you visit our Web Sites, such as the type of browser you are using or the referring URL; or
- we may collect and summarize customer information in a non-personal, aggregate format for statistical and research purposes.
How is Your Personal Information Used?
Rackultra may use your personal information for a number of different business purposes, for example to:
fulfill your specific requests for products, services or information;
provide customer support to assist you with your questions or complaints;
conduct surveys in order to improve our services;
measure and improve the effectiveness of our Web Sites or our marketing endeavours;
detect and protect against fraud and error;
track and analyze your purchases and preferences to better understand your product and service needs and eligibility;
tailor our online content or in-store offerings based on your preferences;
if you ask us, to offer and promote additional products and services we offer; and
for other purposes as described in this Privacy Policy.
Your Consent
Rackultra will collect, use, or disclose your personal information only with your knowledge and consent, except where required or permitted by law. When you choose to provide us with your personal information you consent to the use of your personal information as identified in this Privacy Policy and as may be further identified at the time of collection.
Express Consent
Sometimes you will be asked to give your express consent, such as by checking a box to indicate your consent to receive marketing communications, or by providing your signature to indicate your acceptance of the use and disclosure terms presented on an application form.
Implied Consent
Other times, we may obtain your consent implicitly when we can reasonably conclude that you’ve given consent by some action you have taken or an action you have decided not to take. Generally, this occurs where the purpose for use of your personal information would be reasonably apparent to you.
Withdrawing Your Consent
You may notify us at any time that you wish to withdraw or change your consent to our use and disclosure or your information. We will accommodate your request subject to legal and contractual restrictions related to your transactions.
If you have “opted in” or subscribed to one of our newsletters or mailing lists, we will always provide you the opportunity to “opt out” or unsubscribe. For example, each e-newsletter we send to you will include a link or other method to unsubscribe or decline further e-newsletters.
Cookie Use
A cookie is a small text file stored on a user’s hard drive. Depending on how you have configured your browser, when you visit our site we use cookies. Cookies are not required to shop on our site. We use cookies to assist with anonymous site traffic analysis, which includes tracking the time/date of visits, pages viewed, and referring URLs.
There are simple ways to either refuse all cookies, or accept them each time they are offered. Consult your browser’s help files for assistance on changing cookie settings or removing cookie files.
Online Order Information and Security
If you place an order online, we only request the information needed to complete the processing of your orders and billing. We also share our users’ personal information with outside shipping companies and credit card processing companies in order to bill and ship your order, but we do not provide any more information than necessary for these purposes. We may also use the information to contact you regarding your order.
Our Site Security
We use appropriate security safeguards to protect your personal information against loss, theft, and unauthorized access. Any personal information you provide to Rackultra is exchanged on a secure server. We use one of today’s most advanced security systems, the Secure Sockets Layer (SSL) protocol, to encrypt, or encode, information you send to us in the order process. The encryption process protects information, such as your credit card number, and billing and shipping information by scrambling it before it is sent from your computer. Only once we receive your information is it decoded, and we make all reasonable efforts to ensure its security on our own systems.
Warning:
e-mail is not a secure means to send personal information, as it is not encrypted. For general correspondence we also have our secure Contact Us page at info@rackultra.com.
Fraud Prevention
Rackultra operative reserves the right to co-operate with local, national, or international law enforcement or other authorities in the investigation of improper or unlawful activities and this may require the disclosure of personal information. If such an investigation requires disclosure of personal information kept in our records, we may be required by law to cooperate. We also reserve the right to report improper or unlawful user activities on our site, which may require the disclosure of personal information relating to those individuals conducting such improper or unlawful activities.
Links
This web site contains links to other sites and advertisements. This privacy statement only applies to information collected by our web site. We are not responsible for the privacy practices and policies of these third parties.
Accuracy of Information
We strive to ensure that any personal information we retain and use is as accurate, complete and up-to-date as necessary for the purposes for which we will use it. We do not routinely update personal information unless necessary for these purposes. Nonetheless, if our records regarding your personal information are inaccurate or incomplete, we will amend that information at your request.
Access to Information
At your request, we will provide to you a statement explaining the extent to which we hold personal information about you, and we will explain how that information has been used or disclosed by us. This page will be updated if information about the collection and use of your personal data changes.
Changes to this Privacy Policy
Rackultra may update this privacy policy in the future. We will notify you about material changes to this privacy policy by placing a prominent notice on our website. As well, a history of those changes will be noted here, beginning with changes published after May 1st, 2010. All changes will remain in compliance with federal and provincial privacy legislation.
